Coach Prime and University of Colorado Partner with Shield Lockers for Exclusive Fan Opportunity

Kansas City, KS — October 25, 2024 — Deion “Coach Prime” Sanders and The University of Colorado football program team up with leading locker manufacturer, Shield Lockers, to produce an officially-licensed, limited release (x15) of Coach Prime’s custom locker directly to fans. 

Shield collaborated with Coach Prime and The University of Colorado to design a custom locker specifically for his office, which was installed earlier in the week. During the design process, the idea to create full-scale, functional versions of the locker for fans was proposed and quickly embraced.

“Coach Prime is an icon, and we created a locker that embodies that.” says Stephen Hopkins, founder and Chief Design Officer at Shield Lockers. “Getting to create something for the fans was a unique experience for Shield, and as a huge sports fan myself, this opportunity was too good to pass up.”

The officially-licensed locker is built using the same materials and finishes as Coach Prime’s locker and features integrated power and lighting, inductive charging, felt-lined jewelry display drawer, and edition plaque. In addition to building the locker, Shield will be installing them for fans as well. There will be 10 standard edition lockers released and 5 signature edition lockers, which include CU x Prime gear and the locker autographed by Coach Prime himself. A percentage of proceeds from each purchase will also be donated to 5430 Alliance, the NIL collective for Colorado Buffaloes Athletics.

Locker sales are live and available at shieldlockers.com/prime.

About Shield Lockers

Shield Casework LLC, dba Shield Lockers, is an industry-leading manufacturer of athletic lockers, located in Kansas City, Kansas. To date, they have provided custom-manufactured athletic lockers for some of the biggest names in sports, including Los Angeles Clippers, New Orleans Saints, The University of Colorado, and Florida State University.